By David 
From BuzzFeed to Building Her Own Empire
Safiya Nygaard, born on July 16, 1992, in Santa Clara, California, has become a powerhouse in digital content creation. Initially recognized for her role in BuzzFeed’s Ladylike series, she made the bold decision to leave the media giant in 2017 to launch her own YouTube channel. This move proved highly successful, turning her into one of the most recognized figures in the online beauty and fashion community.
YouTube Success & Growing Influence
Nygaard’s unique approach to fashion, beauty, and internet trends has earned her a loyal fanbase. By 2017, she had reached her first million subscribers, and by 2019, she had amassed over eight million subscribers. As of 2025, her subscriber count has surpassed 10 million, with billions of views on her videos.
Her influence extends beyond YouTube. With over three million followers on Instagram, Safiya provides behind-the-scenes content, fashion hauls, and travel insights. Her signature deep-dives into beauty trends, unconventional fashion experiments, and engaging personality have made her one of YouTube’s most sought-after influencers.
How Much is Safiya Nygaard Worth? (Updated 2025)
Through YouTube revenue, brand sponsorships, and her own product lines, Safiya Nygaard’s net worth is estimated to be $5 million in 2025. Some of her primary revenue sources include:
- YouTube Ad Revenue: With millions of views per video, her ad earnings are substantial.
- Sponsorships & Collaborations: She partners with major brands in the fashion and beauty industry.
- Personal Product Ventures: Safiya has launched her own lines, further boosting her income.
A Look into Safiya’s Personal Life
Beyond her professional success, Safiya Nygaard is also known for her relationship with Tyler Williams, the CEO of Nextbeat. The couple’s 2019 wedding was a highly anticipated event among fans and even became the subject of a viral YouTube video. Their relationship, built on mutual creativity and shared love for digital content, remains a staple of her channel.
Final Thoughts
Safiya Nygaard has successfully transitioned from a BuzzFeed personality to an independent content mogul. Her ability to create engaging and experimental content continues to captivate millions of viewers worldwide. With her ever-growing influence and business acumen, her net worth is only expected to rise in the coming years.