By David 
Mikayla Nogueira, at just 26 years old, has become one of the biggest names in the beauty industry. Hailing from Massachusetts, she has built a thriving career in the world of social media, leveraging her immense talent and authenticity to captivate millions of followers. With a net worth soaring to $2 million as of 2025, Mikayla’s journey is nothing short of inspiring. What started as a simple way to pass the time during quarantine quickly blossomed into a full-fledged empire, making her one of the most sought-after beauty influencers in the digital space.
From a Small-Town Girl to a Global Beauty Sensation
Born on June 15, 1998, Mikayla grew up in Massachusetts in a close-knit family. She has always been passionate about makeup, but it wasn’t until the pandemic hit that she found the perfect platform to share her skills with the world. TikTok became her playground, and with every swipe of a brush and blend of concealer, she captured the attention of millions. Her signature mix of high-energy tutorials, humor, and unfiltered honesty quickly set her apart from the sea of beauty influencers.
Her rise to fame wasn’t overnight, but it sure felt like it. With each video, her audience grew, her engagement skyrocketed, and her presence on the coveted For You Page (FYP) became a regular occurrence. It wasn’t just about the makeup—it was about her realness. Mikayla didn’t just show the flawless end result; she took her followers through every step, every struggle, and every unfiltered moment, making her incredibly relatable.
The Breakthrough Moment: From TikTok Star to Beauty Industry Favorite
Mikayla’s influence eventually caught the eye of the biggest names in the beauty industry. Her breakthrough moment came when Becca Cosmetics collaborated with her to launch the Becca x Mikayla Nogueira Zero No Pigment Glass Highlighter for Face and Lip. The product sold out within hours, proving that her influence extended far beyond social media likes—it had real purchasing power.
From that moment, brands lined up to work with her. She became a trusted voice in the beauty space, offering honest reviews and showcasing products that she genuinely loved. Whether it was drugstore brands or luxury beauty lines, Mikayla’s word carried weight, and brands knew it. Her audience trusted her because she never sugarcoated anything. If a product was great, she raved about it. If it was subpar, she didn’t hesitate to call it out.
A-List Encounters: The Rihanna Moment
When Rihanna invites you to a Fenty Beauty event, you know you’ve made it. One of the most surreal moments in Mikayla’s career was meeting the global icon herself. As a special guest at a Fenty Beauty event, Mikayla got the chance to interact with Rihanna, a dream moment for any beauty enthusiast. This was more than just a celebrity encounter—it was a validation of her hard work and impact in the beauty world.
More Than Just Makeup: Mikayla’s Mental Health Advocacy
Beneath the perfectly blended foundation and bold lashes, Mikayla is as real as they come. She has always been open about her struggles with mental health, particularly anxiety. In a digital world that often showcases only the highlight reel, she chooses to share both the highs and the lows. Her transparency about mental health has fostered a deep connection with her followers, many of whom relate to her journey.
By using her platform to discuss mental health openly, she helps break the stigma surrounding it. She reminds her followers that success doesn’t mean you have to be perfect all the time. There are good days and bad days, and that’s okay. This authenticity has only strengthened her bond with her community, making her more than just a beauty influencer—she’s a role model.
Love, Family, and Staying Grounded
Despite her massive success, Mikayla remains firmly rooted in her family values. She frequently shares snippets of her life with her parents, her brother, and her adorable pet dogs. Her love for her family is evident in the way she speaks about them, and it’s clear they play a crucial role in keeping her grounded.
In 2024, Mikayla married the love of her life, Cody. Their love story is one that fans have followed closely, and their wedding was a beautiful celebration of their journey together. Marriage hasn’t changed her much—she’s still the same down-to-earth, passionate, and unapologetically real Mikayla that her followers adore.
Entrepreneurial Success: Beyond Social Media
While many influencers stick to content creation, Mikayla has gone a step further by truly understanding the business side of the industry. She has successfully turned her platform into a revenue-generating powerhouse, collaborating with high-profile beauty brands and launching products that fly off the shelves. Her strategic partnerships prove that she’s not just a makeup artist—she’s a businesswoman.
From the Becca collaboration to consistently working with brands like Fenty, Charlotte Tilbury, and more, she has created a model for influencer marketing that is both effective and authentic. Her recommendations don’t feel like sales pitches; they feel like advice from a trusted friend, and that’s exactly why they work.
What’s Next for Mikayla Nogueira?
At just 26, Mikayla’s career is still in its early stages. With her ever-growing audience, unmatched skills, and business acumen, the future looks incredibly bright. Whether it’s launching her own makeup brand, continuing collaborations, or stepping into new ventures, one thing is certain—Mikayla Nogueira isn’t slowing down anytime soon.
Her story is a testament to the power of authenticity in the digital age. She has shown that being yourself, embracing your flaws, and pursuing your passion with relentless determination can lead to incredible success.
For those dreaming of turning their passion into a career, Mikayla Nogueira is living proof that it’s possible. From a Massachusetts girl experimenting with makeup in her bedroom to a multi-millionaire beauty mogul, her journey is nothing short of extraordinary. And if this is just the beginning, we can’t wait to see what’s next.
Mikayla’s rise to fame is an inspiring reminder that success isn’t just about talent—it’s about staying true to yourself. Whether she’s blending eyeshadow, meeting Rihanna, or talking openly about her mental health struggles, one thing remains constant: she’s unapologetically Mikayla. And that’s exactly why the world loves her.